At 7777cm, the privacy of every Pakistani player on our platform is taken seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is stored and protected, who we share it with, and what rights you have over your own information.
These commitments summarise our approach. The full legal detail is in the sections below — please read the complete policy before using the 7777cm platform.
All personal data transmitted to and from 7777cm is encrypted using TLS 1.3. Stored data — including Pakistani CNIC details, mobile numbers, and payment method records — is secured using AES-256 encryption at rest.
7777cm does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Your data is used to operate, secure, and improve the 7777cm platform — and for nothing else without your consent.
You can request access to, correction of, or deletion of your personal data at any time. You can also withdraw marketing consent and request data portability. Contact our support team to exercise any of these rights.
7777cm collects only the personal data that is necessary for account operation, identity verification, payment processing, and regulatory compliance. We do not collect excessive or speculative data about our players.
7777cm retains personal data only for as long as is necessary for the stated purpose or as required by applicable regulatory obligations. Account data is deleted or anonymised within 90 days of verified account closure.
Marketing communications from 7777cm — including SMS, email, and push notifications — require your explicit opt-in and can be withdrawn at any time from your account settings or by contacting our support team directly.
This Privacy Policy is published by 7777cm ("we," "us," or "our"), the operator of the online sports betting and casino platform accessible at 7777cm.net. It applies to all individuals who register for, access, or use the 7777cm platform in any capacity, including players based across Pakistan — from Karachi and Lahore to Islamabad, Faisalabad, and beyond.
7777cm is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection principles. This policy sets out, in plain terms, what data we collect from you, why we collect it, how it is used, and what rights you have over your own information at any time during or after your use of the 7777cm platform.
By creating a 7777cm account, making a deposit, or continuing to use the platform after this policy is updated, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the 7777cm platform and contact support to close your account.
This Privacy Policy should be read alongside the 7777cm Terms & Conditions and Responsible Gaming Policy, both of which govern your use of the platform and are incorporated by reference into this document. Where terms used here are defined in the Terms & Conditions, those definitions apply equally in this policy.
7777cm collects personal data across several categories depending on the nature of your interaction with the platform. The categories and specific data points are described below.
7777cm collects personal data through the following channels:
| Collection Method | Data Collected | Trigger |
|---|---|---|
| Account Registration Form | Name, mobile number, date of birth, city | When you create a 7777cm account |
| Identity Verification (KYC) | CNIC number, document images | Before first withdrawal is processed |
| Deposit Initiation | JazzCash / EasyPaisa number, bank details | Each time you add funds to your PKR wallet |
| Platform Activity Logs | IP address, device data, session data, bet history | Continuously during all platform sessions |
| Support Interactions | Chat transcripts, email content | When you contact the 7777cm support team |
| Cookies & Tracking | Browser identifiers, session tokens, analytics data | When you visit 7777cm.net in a browser |
7777cm does not collect personal data from third-party sources without your knowledge. All data collected is provided directly by you or generated by your interaction with the platform.
7777cm processes your personal data under one or more of the following legal bases:
Personal data collected by 7777cm is used for the following specific purposes:
7777cm does not use your personal data for automated decision-making that produces significant legal effects without human oversight. Where automated systems flag an account for investigation, a member of the 7777cm compliance team reviews the case before any account action is taken.
7777cm does not sell or commercially transfer your personal data to third parties. Your data may be shared with the following categories of third parties strictly for the purposes described:
Your mobile wallet number and payment transaction details are shared with JazzCash, EasyPaisa, SadaPay, Raast, HBL, UBL, Meezan Bank, and USDT network operators as necessary to process your deposits and withdrawals. Each of these processors operates under their own privacy and data security policies.
7777cm uses licensed third-party Know Your Customer (KYC) verification services to confirm player identities against NADRA records where applicable. Your CNIC data shared with these services is subject to binding data processing agreements.
Casino game suppliers — including Evolution Gaming and Pragmatic Play — receive session-level technical data (player session tokens and bet values) necessary to deliver live dealer game functionality. These suppliers do not receive personally identifying information such as your name, CNIC, or mobile number.
7777cm may disclose personal data to gaming regulatory authorities, law enforcement agencies, or financial intelligence units where required by a valid legal obligation, court order, or regulatory instruction. 7777cm will inform you of such a disclosure where legally permitted to do so.
Aggregated and anonymised usage data may be shared with analytics service providers for platform improvement purposes. Individual identifying data is not shared with analytics providers. Fraud prevention and cybersecurity services receive technical session data (IP addresses, device fingerprints) to protect the platform and its users.
The 7777cm platform uses cookies and similar tracking technologies to operate certain platform functions and improve user experience. The categories of cookies used are as follows:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Login session management, security tokens, PKR wallet state, bet slip persistence | No — essential for platform operation |
| Functional | Remembering your preferred betting market, language setting, and odds display format | No — improves usability without tracking |
| Analytics | Understanding which features are most used, identifying technical errors, measuring page load performance | Yes — opt-in only |
| Marketing | Personalising bonus offers and promotions displayed within the platform based on your activity | Yes — opt-in only |
You can manage cookie preferences through your browser settings at any time. Disabling strictly necessary cookies may prevent certain 7777cm platform features from functioning correctly, including the ability to maintain a logged-in session. Marketing and analytics cookies can be disabled without any impact on core platform functionality.
7777cm implements technical and organisational security measures appropriate to the nature of the personal data held and the risks associated with its processing. These measures include, but are not limited to:
No data security system is completely impenetrable. While 7777cm takes all reasonable and industry-standard steps to protect your data, we cannot guarantee absolute security. If you believe your account has been compromised, contact our support team immediately via live chat.
7777cm retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. Specific retention periods are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Regulatory compliance and AML obligations |
| Transaction records (PKR deposits, withdrawals) | 7 years from transaction date | Financial record-keeping requirements |
| Identity verification documents (CNIC) | 5 years post-account closure | AML / KYC regulatory requirements |
| Responsible gaming records | Duration of account + 5 years | Duty of care obligations and self-exclusion management |
| Support interaction logs | 3 years from last interaction | Quality assurance and dispute resolution |
| Analytics and session data | 13 months from collection | Platform improvement purposes only |
| Marketing consent records | Until consent is withdrawn + 1 year | Evidencing lawful basis for marketing |
When the applicable retention period expires, personal data is securely deleted or irreversibly anonymised. Where data is anonymised rather than deleted, it may be retained for longer periods for statistical and platform improvement purposes — but in a form that can no longer be linked back to you as an individual.
As a 7777cm account holder, you have the following rights in respect of your personal data. To exercise any of these rights, contact the 7777cm support team via live chat or at [email protected].
You may request a copy of all personal data that 7777cm holds about you. We will provide this within 30 days of a verified request. The response will include data categories, sources, purposes, and any third parties with whom it has been shared.
If any personal data held about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update most account details directly from your 7777cm account settings. For CNIC or identity data corrections, contact support with updated documentation.
You may request deletion of your personal data where it is no longer necessary for the original purpose, where you withdraw consent, or where processing is unlawful. This right is subject to overriding legal obligations — for example, transaction records required for AML compliance cannot be deleted before the statutory retention period expires.
You may request that 7777cm restrict the processing of your personal data in certain circumstances — for example, while a data accuracy dispute is being investigated, or where you have objected to processing based on legitimate interests.
Where processing is based on consent or contractual necessity, you may request your personal data in a structured, commonly used, machine-readable format (such as CSV or JSON) for transfer to another service provider.
You may object at any time to the processing of your personal data for direct marketing purposes, and to processing based on 7777cm's legitimate interests where you believe your individual rights and interests override those interests.
7777cm will respond to all data rights requests within 30 days. Where a request is complex or involves a high volume of data, we may extend this period by a further 60 days, in which case we will notify you of the extension and the reason within the initial 30-day window.
The 7777cm platform is strictly intended for individuals aged 21 and above. 7777cm does not knowingly collect personal data from any individual under the age of 21. Our registration process includes mandatory age declaration and is backed by identity verification procedures designed to prevent underage access.
If 7777cm discovers that personal data has been collected from an individual under the age of 21, the account will be suspended immediately , all Real Money Funds will be returned to the original payment source (JazzCash, EasyPaisa, or other verified method), and all personal data will be deleted as soon as the refund is completed and verified.
Parents and guardians in Pakistan concerned about underage access should use parental control tools on all household devices and mobile networks. If you believe a minor has registered on the 7777cm platform, please contact our support team immediately at [email protected] with full details.
7777cm operates under international gaming regulations and utilises third-party service providers — including payment processors, cloud hosting infrastructure, and KYC verification services — that may be located outside Pakistan. This means that your personal data may be transferred to, stored in, or processed in jurisdictions with data protection laws that differ from those in Pakistan.
Where personal data is transferred internationally, 7777cm ensures that adequate safeguards are in place through one or more of the following mechanisms:
You have the right to request details of the safeguards in place for any specific international transfer of your personal data. Contact the 7777cm support team to make such a request.
7777cm may send you marketing communications — including bonus offers, promotions for cricket betting and casino games, and platform update notifications — via the following channels:
All marketing communications require your prior opt-in consent, collected at the point of registration or through your account settings. You may withdraw your consent at any time through one of the following methods:
Withdrawing marketing consent does not affect transactional communications. You will continue to receive account notifications, deposit confirmations, withdrawal status updates, responsible gaming alerts, and security-related messages regardless of your marketing preference settings.
7777cm reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform functionality. Where a change is material — defined as one that substantively affects how your personal data is collected, used, or shared — we will provide advance notice via one or more of the following channels:
Non-material amendments — including typographical corrections, clarifications, and formatting changes — may be made without specific advance notice. The current version of this Privacy Policy, along with the effective date and version number, will always be available at 7777cm.net/privacy-policy.
Your continued use of the 7777cm platform following the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. If you do not accept the revised policy, you should discontinue use of the platform and contact our support team to request account closure.
If you have questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 7777cm, you may contact us through the following channels:
Please note: all email addresses and contact details displayed on this page are for reference purposes only and are not clickable links. Manually copy them into your email client or messaging app.
7777cm aims to respond to all privacy-related enquiries within 5 business days during Pakistan Standard Time. Data rights requests (access, rectification, erasure, portability) will be processed within the timelines specified in Section 10 of this policy.
Our Pakistan-based support team is available 24/7 to answer privacy questions, process data rights requests, or connect you with our Data Protection Officer. Log in to 7777cm and start a live chat — or email us at [email protected] — and we'll respond within 24 hours.